About the Course:

The Bachelor of Business Administration (BBA) in Digital Marketing is a Four -year undergraduate degree program offered under the Single Major System  as per the curriculum designed by Sri Venkateswara University (SVU), Tirupati. This course equips students with theoretical knowledge and practical skills in areas such as content marketing, SEO, social media strategies, web analytics, e-commerce, and digital advertising. The program is structured to ensure students gain hands-on experience through projects, internships, and real-world campaign execution. It prepares learners to meet the dynamic needs of the digital economy and offers a strong foundation for future studies or immediate career placement.

Course Objectives:

•  To provide comprehensive knowledge of digital marketing strategies and tools.
• To equip students with hands-on experience in SEO, SEM, social media marketing, and content development.
•  To prepare students to analyze digital campaigns using web analytics and derive actionable insights.
• To instill entrepreneurial capabilities for launching online businesses or freelancing ventures.
• To build competency in planning and executing omnichannel digital marketing campaigns.

Learning Outcomes:

•  Understand and apply key digital marketing concepts and strategies.
• Develop and manage online marketing campaigns across multiple platforms.
• Use tools such as Google Ads, Analytics, and SEO platforms for performance measurement.
• Create and manage content marketing strategies including blogs, videos, and social media content.
• Apply digital branding principles to develop a strong online presence for businesses.
• Analyze customer data to optimize campaign effectiveness and improve customer engagement.
• Demonstrate readiness for roles such as Digital Marketing Executive, SEO Analyst, Social Media Manager, etc.